2ND PLACE - A&F

The One Club's Strategic Advertising Workshop

During a weekend in November 2020, my team and I worked tirelessly on a strategic advertising pitch for Abercrombie & Fitch at the 2nd annual Strategic Advertising Workshop. Hosted by The One Club in collaboration with the Brandcenter at VCU, advertising students from all over the country met through Zoom. My team placed second in the Abercrombie & Fitch category. The above video is a recording of our pitch.

Brief Draft.pdf

Research.pdf

COPYWRITING PROJECTS

FORD BRONCO 2021

Ford is releasing their 2021 Ford Bronco - the first Bronco model released since 1996. Develop an email promoting the 2021 Ford Bronco Base model to mothers with two or more children. Include a subject line, picture, and compelling copy.

Ford Bronco Email.pdf

WARBY PARKER

TAGLINES

Warby Parker is a boutique eyeglasses brand that's grown exponentially in the last few years. While successful, they have a problem with people understanding exactly what it is they do. Write a tagline that succinctly describes their business.

WP Taglines.pdf

XBOX SERIES X

MEME

Memes are a cultural shorthand that can impart significantly more information than simple text alone. Brands have begun using them to try to be more engaging on social media. Repurpose an existing meme template to advertise the new Xbox Series X.

Xbox Twitter Meme.pdf